You don't start a company because you have an exit strategy or IPO in mind, you start a company because it's an obsession. The company simply has to exist. You hire people who you feel will really love working in your company. You define how you will make money. You know your core competencies, and you focus on being amazing at them. That's what it takes to build a great business. At Workhabit, we're passionate about creating, and we went into business because as we built our own companies we discovered we really enjoyed working on other people's projects even more.
We feel there's a big difference between "understanding" technology, being able to knowledgeably talk about it, and having true "expertise." Workhabit quickly became a profitable company, and for nearly a decade we've enjoyed meeting fantastic people and working on projects with exceptional outcomes. Our goal is always to broaden the expertise we bring both to projects and the rest of our careers. We seek difficult endeavors, ones that have lots of complicated components in need of elegant solutions. We love a challenge because we want to work on things that expand our knowledge base. That's the major difference between Workhabit and everyone else: we are deeply focused on learning, so we built a company obsessed with end results, staffed by passionate senior talent to get us there.