There is a lot of noise in the marketplace these days about Enterprise 2.0 and online communities. What I have been finding is that very few people or companie are attempting to answer the question "Why build an online community at ALL?"

So I got together with Jive Software's Dennis Deveny and we put together a webcast and presented it on May 15, 2008. In the webcast, we talk about how Web 2.0 technologies can be used to directly impact the top and bottom lines of any business.

We'll be posting the  slide deck soon. In the meantime, here is the link to the webcast itself.

Thanks Dennis. I can't wait to record the parody infomercials!